Negotiation Guide
Opening Offer
$30,510
Fair Price
$32,010
Walk Away Above
$32,315
- • Recent buyers paid ~$610 below MSRP
Price Breakdown
Est. Dealer Cost$29,358
Est. Invoice$30,337
Holdback (est.)$979
MSRP (Sticker)$32,620
Asking Price$32,052
Markup-$568
Est. Dealer Margin on This Car$2,694
Percentile52% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$936
Avg Markup (Niro)-$561
% Below MSRP56%
Avg Days to Sell32 days
Avg Sold Markup-$928
Cheaper Niro EX Inventory
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Ed Morse KiaSierra Vista, AZ
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Valley KiaModesto, CA
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Redding KiaRedding, CA
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-$995$33,54023d
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Roseville KiaRoseville, CA
-$990$33,74520d