Negotiation Guide
Opening Offer
$30,070
Fair Price
$31,570
Walk Away Above
$31,875
- • Recent buyers paid ~$610 below MSRP
Price Breakdown
Est. Dealer Cost$28,962
Est. Invoice$29,927
Holdback (est.)$965
MSRP (Sticker)$32,180
Asking Price$31,643
Markup-$537
Est. Dealer Margin on This Car$2,681
Percentile62% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory303 vehicles
Avg Markup (All Models)-$923
Avg Markup (Niro)-$636
% Below MSRP43%
Avg Days to Sell29 days
Avg Sold Markup-$885
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87314d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81247d
Valley KiaModesto, CA
-$1,001$33,79924d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79914d
Valley KiaModesto, CA
-$1,001$33,79924d
Redding KiaRedding, CA
-$1,001$33,79914d
Vann York KiaHigh Point, NC
-$999$33,79153d
Martin Swanty KiaKingman, AZ
-$995$33,54024d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74521d
Roseville KiaRoseville, CA
-$990$33,74521d