Negotiation Guide
Opening Offer
$31,753
Fair Price
$33,253
Walk Away Above
$33,767
- • Recent buyers paid ~$617 below MSRP
- • Sitting 90 days (avg 41) — extra leverage
Price Breakdown
Est. Dealer Cost$30,852
Est. Invoice$31,880
Holdback (est.)$1,028
MSRP (Sticker)$34,280
Asking Price$33,686
Markup-$594
Est. Dealer Margin on This Car$2,834
Percentile39% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold823
Avg Markup-$617
Median Markup-$553
Best Deal-$1,001
Worst Deal-$319
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory466 vehicles
Avg Markup (All Models)-$1,053
Avg Markup (Niro)-$580
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$1,029
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87351d
Power KiaSalem, OR
-$1,010$33,61016d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81285d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79951d
Valley KiaModesto, CA
-$1,001$33,79962d
Valley KiaModesto, CA
-$1,001$33,79962d
Vann York KiaHigh Point, NC
-$999$33,79190d
Martin Swanty KiaKingman, AZ
-$995$33,54062d
Tom Dolan's Reno KiaReno, NV
-$990$33,74516d
Roseville KiaRoseville, CA
-$990$33,74525d