Negotiation Guide
Opening Offer
$29,764
Fair Price
$31,264
Walk Away Above
$31,749
- • Recent buyers paid ~$610 below MSRP
- • Sitting 53 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$29,012
Est. Invoice$29,979
Holdback (est.)$967
MSRP (Sticker)$32,235
Asking Price$31,388
Markup-$847
Est. Dealer Margin on This Car$2,377
Percentile18% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$1,344
Avg Markup (Niro)-$968
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,444
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87314d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81247d
Valley KiaModesto, CA
-$1,001$33,79925d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79914d
Valley KiaModesto, CA
-$1,001$33,79925d
Redding KiaRedding, CA
-$1,001$33,79914d
Vann York KiaHigh Point, NC
-$999$33,79153d
Martin Swanty KiaKingman, AZ
-$995$33,54025d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74521d
Roseville KiaRoseville, CA
-$990$33,74521d