Deal Sheet: 2026 Niro EX

Rusty Wallace Kia · Louisville, TN · VIN: KNDCR3LE9T5320081

Negotiation Guide

Opening Offer

$31,671

Fair Price

$33,171

Walk Away Above

$33,645

• Recent buyers paid ~$608 below MSRP
• Sitting 50 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$30,708

Est. Invoice$31,732

Holdback (est.)$1,024

MSRP (Sticker)$34,120

Asking Price$33,302

Markup-$818

Est. Dealer Margin on This Car$2,594

Percentile25% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold719

Avg Markup-$608

Median Markup-$545

Best Deal-$988

Worst Deal-$259

% Sold Below MSRP100%

Avg Days to Sell25 days

Dealer Profile

Inventory283 vehicles

Avg Markup (All Models)-$1,315

Avg Markup (Niro)-$1,039

% Below MSRP59%

Avg Days to Sell30 days

Avg Sold Markup-$1,282

Cheaper Niro EX Inventory

Findlay KiaLas Vegas, NV

-$1,017$33,87311d

Sunset Kia of SarasotaSarasota, FL

-$1,003$33,81244d

Valley KiaModesto, CA

-$1,001$33,79921d

Valley KiaModesto, CA

-$1,001$33,79921d

Ed Morse KiaSierra Vista, AZ

-$1,001$33,79911d

Redding KiaRedding, CA

-$1,001$33,79911d

Vann York KiaHigh Point, NC

-$999$33,79150d

Martin Swanty KiaKingman, AZ

-$995$33,54021d

Roseville KiaRoseville, CA

-$990$33,7458d

Napleton's Kia of UrbanaUrbana, IL

-$990$33,74518d