Negotiation Guide
Opening Offer
$29,910
Fair Price
$31,410
Walk Away Above
$31,715
- • Recent buyers paid ~$610 below MSRP
Price Breakdown
Est. Dealer Cost$28,818
Est. Invoice$29,779
Holdback (est.)$961
MSRP (Sticker)$32,020
Asking Price$31,509
Markup-$511
Est. Dealer Margin on This Car$2,691
Percentile72% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$791
Avg Markup (Niro)-$486
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$795
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87313d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81247d
Valley KiaModesto, CA
-$1,001$33,79924d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79913d
Valley KiaModesto, CA
-$1,001$33,79924d
Redding KiaRedding, CA
-$1,001$33,79913d
Vann York KiaHigh Point, NC
-$999$33,79152d
Martin Swanty KiaKingman, AZ
-$995$33,54024d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74520d
Roseville KiaRoseville, CA
-$990$33,74520d