Negotiation Guide
Opening Offer
$30,295
Fair Price
$31,795
Walk Away Above
$32,100
- • Recent buyers paid ~$610 below MSRP
Price Breakdown
Est. Dealer Cost$29,165
Est. Invoice$30,137
Holdback (est.)$972
MSRP (Sticker)$32,405
Asking Price$31,872
Markup-$533
Est. Dealer Margin on This Car$2,708
Percentile63% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory381 vehicles
Avg Markup (All Models)-$968
Avg Markup (Niro)-$561
% Below MSRP56%
Avg Days to Sell33 days
Avg Sold Markup-$928
Cheaper Niro EX Inventory
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-$1,017$33,87314d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81248d
Valley KiaModesto, CA
-$1,001$33,79925d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79914d
Valley KiaModesto, CA
-$1,001$33,79925d
Redding KiaRedding, CA
-$1,001$33,79914d
Vann York KiaHigh Point, NC
-$999$33,79153d
Martin Swanty KiaKingman, AZ
-$995$33,54025d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74521d
Roseville KiaRoseville, CA
-$990$33,74521d