Negotiation Guide
Opening Offer
$29,775
Fair Price
$31,275
Walk Away Above
$31,580
- • Recent buyers paid ~$610 below MSRP
Price Breakdown
Est. Dealer Cost$28,697
Est. Invoice$29,653
Holdback (est.)$957
MSRP (Sticker)$31,885
Asking Price$31,396
Markup-$489
Est. Dealer Margin on This Car$2,700
Percentile80% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$853
Avg Markup (Niro)-$510
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$891
Cheaper Niro EX Inventory
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-$1,017$33,87312d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81246d
Valley KiaModesto, CA
-$1,001$33,79923d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79912d
Valley KiaModesto, CA
-$1,001$33,79923d
Redding KiaRedding, CA
-$1,001$33,79912d
Vann York KiaHigh Point, NC
-$999$33,79151d
Martin Swanty KiaKingman, AZ
-$995$33,54023d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74519d
Roseville KiaRoseville, CA
-$990$33,74519d