Negotiation Guide
Opening Offer
$30,627
Fair Price
$32,127
Walk Away Above
$32,428
- • Recent buyers paid ~$603 below MSRP
Price Breakdown
Est. Dealer Cost$29,457
Est. Invoice$30,439
Holdback (est.)$982
MSRP (Sticker)$32,730
Asking Price$32,297
Markup-$433
Est. Dealer Margin on This Car$2,840
Percentile86% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold628
Avg Markup-$603
Median Markup-$543
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell24 days
Dealer Profile
Inventory510 vehicles
Avg Markup (All Models)-$709
Avg Markup (Niro)-$410
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$785
Cheaper Niro EX Inventory
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-$1,017$33,8739d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81243d
Valley KiaModesto, CA
-$1,001$33,79920d
Valley KiaModesto, CA
-$1,001$33,79920d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,7999d
Redding KiaRedding, CA
-$1,001$33,7999d
Vann York KiaHigh Point, NC
-$999$33,79148d
Martin Swanty KiaKingman, AZ
-$995$33,54020d
Roseville KiaRoseville, CA
-$990$33,7456d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74516d