Negotiation Guide
Opening Offer
$29,673
Fair Price
$31,173
Walk Away Above
$31,651
- • Recent buyers paid ~$610 below MSRP
- • Sitting 52 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$28,917
Est. Invoice$29,881
Holdback (est.)$964
MSRP (Sticker)$32,130
Asking Price$31,438
Markup-$692
Est. Dealer Margin on This Car$2,521
Percentile35% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory213 vehicles
Avg Markup (All Models)-$1,000
Avg Markup (Niro)-$692
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,021
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87313d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81247d
Valley KiaModesto, CA
-$1,001$33,79924d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79913d
Valley KiaModesto, CA
-$1,001$33,79924d
Redding KiaRedding, CA
-$1,001$33,79913d
Vann York KiaHigh Point, NC
-$999$33,79152d
Martin Swanty KiaKingman, AZ
-$995$33,54024d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74520d
Roseville KiaRoseville, CA
-$990$33,74520d