Negotiation Guide
Opening Offer
$29,871
Fair Price
$31,371
Walk Away Above
$31,826
- • Recent buyers paid ~$617 below MSRP
- • Sitting 78 days (avg 41) — extra leverage
Price Breakdown
Est. Dealer Cost$29,052
Est. Invoice$30,020
Holdback (est.)$968
MSRP (Sticker)$32,280
Asking Price$31,767
Markup-$513
Est. Dealer Margin on This Car$2,715
Percentile68% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold823
Avg Markup-$617
Median Markup-$553
Best Deal-$1,001
Worst Deal-$319
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory384 vehicles
Avg Markup (All Models)-$948
Avg Markup (Niro)-$525
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$841
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87350d
Power KiaSalem, OR
-$1,010$33,61015d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81284d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79950d
Valley KiaModesto, CA
-$1,001$33,79961d
Valley KiaModesto, CA
-$1,001$33,79961d
Vann York KiaHigh Point, NC
-$999$33,79189d
Martin Swanty KiaKingman, AZ
-$995$33,54061d
Tom Dolan's Reno KiaReno, NV
-$990$33,74515d
Roseville KiaRoseville, CA
-$990$33,74524d