Negotiation Guide
Opening Offer
$30,170
Fair Price
$31,670
Walk Away Above
$31,975
- • Recent buyers paid ~$610 below MSRP
Price Breakdown
Est. Dealer Cost$29,052
Est. Invoice$30,020
Holdback (est.)$968
MSRP (Sticker)$32,280
Asking Price$31,767
Markup-$513
Est. Dealer Margin on This Car$2,715
Percentile71% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$831
Avg Markup (Niro)-$509
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
Cheaper Niro EX Inventory
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Ed Morse KiaSierra Vista, AZ
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Valley KiaModesto, CA
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