Negotiation Guide
Opening Offer
$31,884
Fair Price
$33,384
Walk Away Above
$33,687
- • Recent buyers paid ~$606 below MSRP
Price Breakdown
Est. Dealer Cost$30,591
Est. Invoice$31,611
Holdback (est.)$1,020
MSRP (Sticker)$33,990
Asking Price$33,403
Markup-$587
Est. Dealer Margin on This Car$2,812
Percentile46% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold725
Avg Markup-$606
Median Markup-$544
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory233 vehicles
Avg Markup (All Models)-$758
Avg Markup (Niro)-$517
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$734
Cheaper Niro EX Inventory
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-$1,017$33,8738d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81242d
Valley KiaModesto, CA
-$1,001$33,79919d
Valley KiaModesto, CA
-$1,001$33,79919d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,7998d
Redding KiaRedding, CA
-$1,001$33,7998d
Vann York KiaHigh Point, NC
-$999$33,79147d
Martin Swanty KiaKingman, AZ
-$995$33,54019d
Roseville KiaRoseville, CA
-$990$33,7455d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74515d