Negotiation Guide
Opening Offer
$31,492
Fair Price
$32,992
Walk Away Above
$33,489
- • Recent buyers paid ~$606 below MSRP
- • Sitting 47 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$30,587
Est. Invoice$31,606
Holdback (est.)$1,020
MSRP (Sticker)$33,985
Asking Price$33,400
Markup-$585
Est. Dealer Margin on This Car$2,814
Percentile46% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold725
Avg Markup-$606
Median Markup-$544
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory223 vehicles
Avg Markup (All Models)-$903
Avg Markup (Niro)-$509
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$840
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,8738d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81242d
Valley KiaModesto, CA
-$1,001$33,79919d
Valley KiaModesto, CA
-$1,001$33,79919d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,7998d
Redding KiaRedding, CA
-$1,001$33,7998d
Vann York KiaHigh Point, NC
-$999$33,79147d
Martin Swanty KiaKingman, AZ
-$995$33,54019d
Roseville KiaRoseville, CA
-$990$33,7455d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74515d