Negotiation Guide
Opening Offer
$31,942
Fair Price
$33,442
Walk Away Above
$33,941
- • Recent buyers paid ~$606 below MSRP
- • Sitting 47 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$30,996
Est. Invoice$32,029
Holdback (est.)$1,033
MSRP (Sticker)$34,440
Asking Price$33,820
Markup-$620
Est. Dealer Margin on This Car$2,824
Percentile38% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold725
Avg Markup-$606
Median Markup-$544
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory483 vehicles
Avg Markup (All Models)-$706
Avg Markup (Niro)-$595
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$740
Cheaper Niro EX Inventory
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-$1,003$33,81242d
Valley KiaModesto, CA
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Valley KiaModesto, CA
-$1,001$33,79919d
Ed Morse KiaSierra Vista, AZ
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Redding KiaRedding, CA
-$1,001$33,7998d
Vann York KiaHigh Point, NC
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Martin Swanty KiaKingman, AZ
-$995$33,54019d
Roseville KiaRoseville, CA
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Napleton's Kia of UrbanaUrbana, IL
-$990$33,74515d