Negotiation Guide
Opening Offer
$30,313
Fair Price
$31,813
Walk Away Above
$32,121
- • Recent buyers paid ~$617 below MSRP
Price Breakdown
Est. Dealer Cost$29,187
Est. Invoice$30,160
Holdback (est.)$973
MSRP (Sticker)$32,430
Asking Price$31,893
Markup-$537
Est. Dealer Margin on This Car$2,706
Percentile59% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold823
Avg Markup-$617
Median Markup-$553
Best Deal-$1,001
Worst Deal-$319
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$964
Avg Markup (Niro)-$525
% Below MSRP36%
Avg Days to Sell47 days
Avg Sold Markup-$899
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87351d
Power KiaSalem, OR
-$1,010$33,61016d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81284d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79951d
Valley KiaModesto, CA
-$1,001$33,79961d
Valley KiaModesto, CA
-$1,001$33,79961d
Vann York KiaHigh Point, NC
-$999$33,79190d
Martin Swanty KiaKingman, AZ
-$995$33,54061d
Tom Dolan's Reno KiaReno, NV
-$990$33,74516d
Roseville KiaRoseville, CA
-$990$33,74525d