Negotiation Guide
Opening Offer
$29,815
Fair Price
$31,315
Walk Away Above
$31,747
- • Recent buyers paid ~$608 below MSRP
- • Sitting 45 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$28,962
Est. Invoice$29,927
Holdback (est.)$965
MSRP (Sticker)$32,180
Asking Price$31,345
Markup-$835
Est. Dealer Margin on This Car$2,383
Percentile21% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold719
Avg Markup-$608
Median Markup-$545
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory590 vehicles
Avg Markup (All Models)-$1,493
Avg Markup (Niro)-$1,005
% Below MSRP39%
Avg Days to Sell36 days
Avg Sold Markup-$1,418
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87311d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81245d
Valley KiaModesto, CA
-$1,001$33,79922d
Valley KiaModesto, CA
-$1,001$33,79922d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79911d
Redding KiaRedding, CA
-$1,001$33,79911d
Vann York KiaHigh Point, NC
-$999$33,79150d
Martin Swanty KiaKingman, AZ
-$995$33,54022d
Roseville KiaRoseville, CA
-$990$33,7458d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74518d