Negotiation Guide
Opening Offer
$29,744
Fair Price
$31,244
Walk Away Above
$31,662
- • Recent buyers paid ~$617 below MSRP
- • Sitting 69 days (avg 41) — extra leverage
Price Breakdown
Est. Dealer Cost$28,872
Est. Invoice$29,834
Holdback (est.)$962
MSRP (Sticker)$32,080
Asking Price$31,262
Markup-$818
Est. Dealer Margin on This Car$2,390
Percentile23% of inventory is priced lower
Days on Lot69 days
What Others Paid (Last 30 Days)
Cars Sold823
Avg Markup-$617
Median Markup-$553
Best Deal-$1,001
Worst Deal-$319
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory200 vehicles
Avg Markup (All Models)-$1,375
Avg Markup (Niro)-$872
% Below MSRP100%
Avg Days to Sell51 days
Avg Sold Markup-$1,348
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87351d
Power KiaSalem, OR
-$1,010$33,61016d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81284d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79951d
Valley KiaModesto, CA
-$1,001$33,79961d
Valley KiaModesto, CA
-$1,001$33,79961d
Vann York KiaHigh Point, NC
-$999$33,79190d
Martin Swanty KiaKingman, AZ
-$995$33,54061d
Tom Dolan's Reno KiaReno, NV
-$990$33,74516d
Roseville KiaRoseville, CA
-$990$33,74525d