Negotiation Guide
Opening Offer
$29,821
Fair Price
$31,321
Walk Away Above
$31,823
- • Recent buyers paid ~$617 below MSRP
- • Sitting 90 days (avg 41) — extra leverage
Price Breakdown
Est. Dealer Cost$29,093
Est. Invoice$30,062
Holdback (est.)$970
MSRP (Sticker)$32,325
Asking Price$31,804
Markup-$521
Est. Dealer Margin on This Car$2,712
Percentile64% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold823
Avg Markup-$617
Median Markup-$553
Best Deal-$1,001
Worst Deal-$319
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory185 vehicles
Avg Markup (All Models)-$947
Avg Markup (Niro)-$539
% Below MSRP100%
Avg Days to Sell51 days
Avg Sold Markup-$931
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87351d
Power KiaSalem, OR
-$1,010$33,61016d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81285d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79951d
Valley KiaModesto, CA
-$1,001$33,79962d
Valley KiaModesto, CA
-$1,001$33,79962d
Vann York KiaHigh Point, NC
-$999$33,79190d
Martin Swanty KiaKingman, AZ
-$995$33,54062d
Tom Dolan's Reno KiaReno, NV
-$990$33,74516d
Roseville KiaRoseville, CA
-$990$33,74525d