Negotiation Guide
Opening Offer
$31,927
Fair Price
$33,427
Walk Away Above
$33,731
- • Recent buyers paid ~$608 below MSRP
Price Breakdown
Est. Dealer Cost$30,632
Est. Invoice$31,653
Holdback (est.)$1,021
MSRP (Sticker)$34,035
Asking Price$33,441
Markup-$594
Est. Dealer Margin on This Car$2,810
Percentile43% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold719
Avg Markup-$608
Median Markup-$545
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory267 vehicles
Avg Markup (All Models)-$987
Avg Markup (Niro)-$566
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$979
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87310d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81243d
Valley KiaModesto, CA
-$1,001$33,79921d
Valley KiaModesto, CA
-$1,001$33,79921d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79910d
Redding KiaRedding, CA
-$1,001$33,79910d
Vann York KiaHigh Point, NC
-$999$33,79149d
Martin Swanty KiaKingman, AZ
-$995$33,54021d
Roseville KiaRoseville, CA
-$990$33,7457d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74517d