Deal Sheet: 2026 Niro EX

Rusty Wallace Kia of Knoxville · Knoxville, TN · VIN: KNDCR3LE0T5372814

Negotiation Guide

Opening Offer

$31,443

Fair Price

$32,943

Walk Away Above

$33,414

• Recent buyers paid ~$603 below MSRP
• Sitting 48 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$30,497

Est. Invoice$31,513

Holdback (est.)$1,017

MSRP (Sticker)$33,885

Asking Price$33,000

Markup-$885

Est. Dealer Margin on This Car$2,504

Percentile12% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold628

Avg Markup-$603

Median Markup-$543

Best Deal-$988

Worst Deal-$259

% Sold Below MSRP100%

Avg Days to Sell24 days

Dealer Profile

Inventory332 vehicles

Avg Markup (All Models)-$1,163

Avg Markup (Niro)-$868

% Below MSRP43%

Avg Days to Sell35 days

Avg Sold Markup-$1,121

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