Negotiation Guide
Opening Offer
$31,488
Fair Price
$32,988
Walk Away Above
$33,459
- • Recent buyers paid ~$603 below MSRP
- • Sitting 48 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$30,537
Est. Invoice$31,555
Holdback (est.)$1,018
MSRP (Sticker)$33,930
Asking Price$33,037
Markup-$893
Est. Dealer Margin on This Car$2,500
Percentile10% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold628
Avg Markup-$603
Median Markup-$543
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell24 days
Dealer Profile
Inventory306 vehicles
Avg Markup (All Models)-$1,143
Avg Markup (Niro)-$887
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,121
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,8739d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81242d
Valley KiaModesto, CA
-$1,001$33,79920d
Valley KiaModesto, CA
-$1,001$33,79920d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,7999d
Redding KiaRedding, CA
-$1,001$33,7999d
Vann York KiaHigh Point, NC
-$999$33,79148d
Martin Swanty KiaKingman, AZ
-$995$33,54020d
Roseville KiaRoseville, CA
-$990$33,7456d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74516d