Negotiation Guide
Opening Offer
$29,762
Fair Price
$31,262
Walk Away Above
$31,749
- • Recent buyers paid ~$606 below MSRP
- • Sitting 47 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$29,012
Est. Invoice$29,979
Holdback (est.)$967
MSRP (Sticker)$32,235
Asking Price$31,391
Markup-$844
Est. Dealer Margin on This Car$2,380
Percentile18% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold725
Avg Markup-$606
Median Markup-$544
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory444 vehicles
Avg Markup (All Models)-$1,115
Avg Markup (Niro)-$844
% Below MSRP30%
Avg Days to Sell39 days
Avg Sold Markup-$1,198
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,8738d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81242d
Valley KiaModesto, CA
-$1,001$33,79919d
Valley KiaModesto, CA
-$1,001$33,79919d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,7998d
Redding KiaRedding, CA
-$1,001$33,7998d
Vann York KiaHigh Point, NC
-$999$33,79147d
Martin Swanty KiaKingman, AZ
-$995$33,54019d
Roseville KiaRoseville, CA
-$990$33,7455d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74515d