Negotiation Guide
Opening Offer
$27,517
Fair Price
$29,017
Walk Away Above
$29,371
- • Recent buyers paid ~$527 below MSRP
- • Sitting 90 days (avg 56) — extra leverage
Price Breakdown
Est. Dealer Cost$26,753
Est. Invoice$27,644
Holdback (est.)$892
MSRP (Sticker)$29,725
Asking Price$29,239
Markup-$486
Est. Dealer Margin on This Car$2,487
Percentile56% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$527
Median Markup-$479
Best Deal-$835
Worst Deal-$280
% Sold Below MSRP100%
Avg Days to Sell56 days
Dealer Profile
Inventory185 vehicles
Avg Markup (All Models)-$947
Avg Markup (Niro)-$539
% Below MSRP100%
Avg Days to Sell51 days
Avg Sold Markup-$931
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42690d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52958d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46390d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35190d
Garvey KiaQueensbury, NY
-$837$29,46872d
Rountree-Moore KiaLake City, FL
-$835$29,33079d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33079d
Kia Country of SavannahSavannah, GA
-$835$29,33079d
Stokes KiaGoose Creek, SC
-$834$29,09679d
Findlay KiaSt. George, UT
-$833$29,17790d