Negotiation Guide
Opening Offer
$27,692
Fair Price
$29,192
Walk Away Above
$29,466
- • Recent buyers paid ~$548 below MSRP
Price Breakdown
Est. Dealer Cost$26,766
Est. Invoice$27,658
Holdback (est.)$892
MSRP (Sticker)$29,740
Asking Price$29,252
Markup-$488
Est. Dealer Margin on This Car$2,486
Percentile52% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold446
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$850
Avg Markup (Niro)-$519
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$834
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
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Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52920d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46352d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35152d
Garvey KiaQueensbury, NY
-$837$29,46834d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33041d
Kia of KinstonKinston, NC
-$835$29,33041d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33036d
Rountree-Moore KiaLake City, FL
-$835$29,33041d
Kia Country of SavannahSavannah, GA
-$835$29,33041d