Negotiation Guide
Opening Offer
$27,428
Fair Price
$28,928
Walk Away Above
$29,282
- • Recent buyers paid ~$527 below MSRP
- • Sitting 90 days (avg 56) — extra leverage
Price Breakdown
Est. Dealer Cost$26,672
Est. Invoice$27,561
Holdback (est.)$889
MSRP (Sticker)$29,635
Asking Price$29,261
Markup-$374
Est. Dealer Margin on This Car$2,590
Percentile90% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$527
Median Markup-$479
Best Deal-$835
Worst Deal-$280
% Sold Below MSRP100%
Avg Days to Sell56 days
Dealer Profile
Inventory223 vehicles
Avg Markup (All Models)-$661
Avg Markup (Niro)-$414
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$691
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42690d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52958d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46390d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35190d
Garvey KiaQueensbury, NY
-$837$29,46872d
Rountree-Moore KiaLake City, FL
-$835$29,33079d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33079d
Kia Country of SavannahSavannah, GA
-$835$29,33079d
Stokes KiaGoose Creek, SC
-$834$29,09679d
Findlay KiaSt. George, UT
-$833$29,17790d