Negotiation Guide
Opening Offer
$28,759
Fair Price
$30,259
Walk Away Above
$30,722
- • Recent buyers paid ~$665 below MSRP
- • Sitting 90 days (avg 49) — extra leverage
Price Breakdown
Est. Dealer Cost$28,067
Est. Invoice$29,002
Holdback (est.)$936
MSRP (Sticker)$31,185
Asking Price$30,312
Markup-$873
Est. Dealer Margin on This Car$2,246
Percentile18% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold3696
Avg Markup-$665
Median Markup-$617
Best Deal-$1,156
Worst Deal-$293
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory365 vehicles
Avg Markup (All Models)-$1,038
Avg Markup (K5)-$895
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$1,046
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18990d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05390d
Ottawa KiaOttawa, IL
-$1,156$32,21490d
Dyer KiaLake Wales, FL
-$1,152$31,99890d
Kia AutosportPensacola, FL
-$1,152$32,00390d
Classic KiaBeaumont, TX
-$1,147$32,28890d
Kia Country of SavannahSavannah, GA
-$1,144$31,96190d
Kia of Cape CoralCape Coral, FL
-$1,139$31,93690d
Merced KiaMerced, CA
-$1,139$31,94190d
Group 1 Kia Hub CityLubbock, TX
-$1,135$32,03090d