Deal Sheet: 2026 K5 GT-Line FWD

Kia Santa Monica · Santa Monica, CA · VIN: KNAG64J79T5475456

Negotiation Guide

Opening Offer

$31,074

Fair Price

$32,574

Walk Away Above

$33,047

• Recent buyers paid ~$665 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$30,168

Est. Invoice$31,174

Holdback (est.)$1,006

MSRP (Sticker)$33,520

Asking Price$32,846

Markup-$674

Est. Dealer Margin on This Car$2,678

Percentile45% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3696

Avg Markup-$665

Median Markup-$617

Best Deal-$1,156

Worst Deal-$293

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory257 vehicles

Avg Markup (All Models)-$1,058

Avg Markup (K5)-$639

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$897

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