Negotiation Guide
Opening Offer
$28,782
Fair Price
$30,282
Walk Away Above
$30,731
- • Recent buyers paid ~$674 below MSRP
- • Sitting 74 days (avg 43) — extra leverage
Price Breakdown
Est. Dealer Cost$28,062
Est. Invoice$28,997
Holdback (est.)$935
MSRP (Sticker)$31,180
Asking Price$30,307
Markup-$873
Est. Dealer Margin on This Car$2,245
Percentile19% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold2695
Avg Markup-$674
Median Markup-$617
Best Deal-$1,165
Worst Deal-$293
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory388 vehicles
Avg Markup (All Models)-$1,175
Avg Markup (K5)-$943
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,127
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18974d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05374d
Ottawa KiaOttawa, IL
-$1,156$32,21474d
Kia AutosportPensacola, FL
-$1,152$32,00374d
Dyer KiaLake Wales, FL
-$1,152$31,99874d
Classic KiaBeaumont, TX
-$1,147$32,28874d
Kia Country of SavannahSavannah, GA
-$1,144$31,96174d
Merced KiaMerced, CA
-$1,139$31,94174d
Kia of Cape CoralCape Coral, FL
-$1,139$31,93674d
Sons Kia of MontgomeryMontgomery, AL
-$1,136$32,03474d