Negotiation Guide
Opening Offer
$29,581
Fair Price
$31,081
Walk Away Above
$31,533
- • Recent buyers paid ~$674 below MSRP
- • Sitting 74 days (avg 43) — extra leverage
Price Breakdown
Est. Dealer Cost$28,787
Est. Invoice$29,746
Holdback (est.)$960
MSRP (Sticker)$31,985
Asking Price$31,280
Markup-$705
Est. Dealer Margin on This Car$2,494
Percentile43% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold2695
Avg Markup-$674
Median Markup-$617
Best Deal-$1,165
Worst Deal-$293
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory231 vehicles
Avg Markup (All Models)-$707
Avg Markup (K5)-$555
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$707
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18974d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05374d
Ottawa KiaOttawa, IL
-$1,156$32,21474d
Kia AutosportPensacola, FL
-$1,152$32,00374d
Dyer KiaLake Wales, FL
-$1,152$31,99874d
Classic KiaBeaumont, TX
-$1,147$32,28874d
Kia Country of SavannahSavannah, GA
-$1,144$31,96174d
Merced KiaMerced, CA
-$1,139$31,94174d
Kia of Cape CoralCape Coral, FL
-$1,139$31,93674d
Sons Kia of MontgomeryMontgomery, AL
-$1,136$32,03474d