Negotiation Guide
Opening Offer
$37,015
Fair Price
$38,515
Walk Away Above
$39,123
- • Recent buyers paid ~$1,215 below MSRP
Price Breakdown
Est. Dealer Cost$35,757
Est. Invoice$36,949
Holdback (est.)$1,192
MSRP (Sticker)$39,730
Asking Price$38,628
Markup-$1,102
Est. Dealer Margin on This Car$2,871
Percentile68% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold571
Avg Markup-$1,215
Median Markup-$1,172
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$728
Avg Markup (K5)-$630
% Below MSRP36%
Avg Days to Sell37 days
Avg Sold Markup-$750
Cheaper K5 GT Inventory
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Greenway Kia At The AvenuesJacksonville, FL
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Felton Holly KiaFelton, DE
-$1,795$38,70551d
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-$1,794$38,58151d
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-$1,788$38,54251d
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-$1,786$38,53951d
Kia of YumaYuma, AZ
-$1,785$38,65551d
Roseville KiaRoseville, CA
-$1,785$38,65551d