Negotiation Guide
Opening Offer
$36,613
Fair Price
$38,113
Walk Away Above
$38,836
- • Recent buyers paid ~$1,217 below MSRP
- • Sitting 49 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$35,604
Est. Invoice$36,791
Holdback (est.)$1,187
MSRP (Sticker)$39,560
Asking Price$38,267
Markup-$1,293
Est. Dealer Margin on This Car$2,663
Percentile42% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold693
Avg Markup-$1,217
Median Markup-$1,181
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$961
Avg Markup (K5)-$882
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$947
Cheaper K5 GT Inventory
Ed Voyles KiaSmyrna, GA
-$1,820$38,70549d
Kia Country of SavannahSavannah, GA
-$1,808$38,64749d
Gossett KiaMemphis, TN
-$1,803$38,74249d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59749d
Felton Holly KiaFelton, DE
-$1,795$38,70549d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58149d
Kia Country of SavannahSavannah, GA
-$1,788$38,54249d
Kia of LexingtonNicholasville, KY
-$1,786$38,53949d
Kia of YumaYuma, AZ
-$1,785$38,65549d
Roseville KiaRoseville, CA
-$1,785$38,65549d