Negotiation Guide
Opening Offer
$37,295
Fair Price
$38,795
Walk Away Above
$39,403
- • Recent buyers paid ~$1,215 below MSRP
Price Breakdown
Est. Dealer Cost$36,009
Est. Invoice$37,209
Holdback (est.)$1,200
MSRP (Sticker)$40,010
Asking Price$38,862
Markup-$1,148
Est. Dealer Margin on This Car$2,853
Percentile59% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold571
Avg Markup-$1,215
Median Markup-$1,172
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory534 vehicles
Avg Markup (All Models)-$865
Avg Markup (K5)-$675
% Below MSRP46%
Avg Days to Sell33 days
Avg Sold Markup-$883
Cheaper K5 GT Inventory
Ed Voyles KiaSmyrna, GA
-$1,820$38,70551d
Kia Country of SavannahSavannah, GA
-$1,808$38,64751d
Gossett KiaMemphis, TN
-$1,803$38,74251d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59751d
Felton Holly KiaFelton, DE
-$1,795$38,70551d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58151d
Kia Country of SavannahSavannah, GA
-$1,788$38,54251d
Kia of LexingtonNicholasville, KY
-$1,786$38,53951d
Kia of YumaYuma, AZ
-$1,785$38,65551d
Roseville KiaRoseville, CA
-$1,785$38,65551d