Negotiation Guide
Opening Offer
$37,164
Fair Price
$38,664
Walk Away Above
$39,397
- • Recent buyers paid ~$1,217 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$36,117
Est. Invoice$37,321
Holdback (est.)$1,204
MSRP (Sticker)$40,130
Asking Price$38,749
Markup-$1,381
Est. Dealer Margin on This Car$2,632
Percentile33% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$1,217
Median Markup-$1,189
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory300 vehicles
Avg Markup (All Models)-$831
Avg Markup (K5)-$689
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$712
Cheaper K5 GT Inventory
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-$1,820$38,70547d
Kia Country of SavannahSavannah, GA
-$1,808$38,64747d
Gossett KiaMemphis, TN
-$1,803$38,74247d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59747d
Felton Holly KiaFelton, DE
-$1,795$38,70547d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58147d
Kia Country of SavannahSavannah, GA
-$1,788$38,54247d
Kia of LexingtonNicholasville, KY
-$1,786$38,53947d
Kia of YumaYuma, AZ
-$1,785$38,65547d
Roseville KiaRoseville, CA
-$1,785$38,65547d