Negotiation Guide
Opening Offer
$36,306
Fair Price
$37,806
Walk Away Above
$38,543
- • Recent buyers paid ~$1,217 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$35,352
Est. Invoice$36,530
Holdback (est.)$1,178
MSRP (Sticker)$39,280
Asking Price$37,836
Markup-$1,444
Est. Dealer Margin on This Car$2,484
Percentile30% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$1,217
Median Markup-$1,189
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)-$1,153
Avg Markup (K5)-$1,014
% Below MSRP68%
Avg Days to Sell30 days
Avg Sold Markup-$1,307
Cheaper K5 GT Inventory
Ed Voyles KiaSmyrna, GA
-$1,820$38,70548d
Kia Country of SavannahSavannah, GA
-$1,808$38,64748d
Gossett KiaMemphis, TN
-$1,803$38,74248d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59748d
Felton Holly KiaFelton, DE
-$1,795$38,70548d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58148d
Kia Country of SavannahSavannah, GA
-$1,788$38,54248d
Kia of LexingtonNicholasville, KY
-$1,786$38,53948d
Kia of YumaYuma, AZ
-$1,785$38,65548d
Roseville KiaRoseville, CA
-$1,785$38,65548d