Negotiation Guide
Opening Offer
$37,196
Fair Price
$38,696
Walk Away Above
$39,413
- • Recent buyers paid ~$1,215 below MSRP
- • Sitting 51 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$36,117
Est. Invoice$37,321
Holdback (est.)$1,204
MSRP (Sticker)$40,130
Asking Price$38,749
Markup-$1,381
Est. Dealer Margin on This Car$2,632
Percentile33% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold571
Avg Markup-$1,215
Median Markup-$1,172
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory229 vehicles
Avg Markup (All Models)-$847
Avg Markup (K5)-$804
% Below MSRP49%
Avg Days to Sell32 days
Avg Sold Markup-$897
Cheaper K5 GT Inventory
Ed Voyles KiaSmyrna, GA
-$1,820$38,70551d
Kia Country of SavannahSavannah, GA
-$1,808$38,64751d
Gossett KiaMemphis, TN
-$1,803$38,74251d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59751d
Felton Holly KiaFelton, DE
-$1,795$38,70551d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58151d
Kia Country of SavannahSavannah, GA
-$1,788$38,54251d
Kia of LexingtonNicholasville, KY
-$1,786$38,53951d
Kia of YumaYuma, AZ
-$1,785$38,65551d
Roseville KiaRoseville, CA
-$1,785$38,65551d