Negotiation Guide
Opening Offer
$37,172
Fair Price
$38,672
Walk Away Above
$39,401
- • Recent buyers paid ~$1,215 below MSRP
- • Sitting 53 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$36,117
Est. Invoice$37,321
Holdback (est.)$1,204
MSRP (Sticker)$40,130
Asking Price$38,749
Markup-$1,381
Est. Dealer Margin on This Car$2,632
Percentile33% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold571
Avg Markup-$1,215
Median Markup-$1,172
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$831
Avg Markup (K5)-$755
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$826
Cheaper K5 GT Inventory
Ed Voyles KiaSmyrna, GA
-$1,820$38,70553d
Kia Country of SavannahSavannah, GA
-$1,808$38,64753d
Gossett KiaMemphis, TN
-$1,803$38,74253d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59753d
Felton Holly KiaFelton, DE
-$1,795$38,70553d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58153d
Kia Country of SavannahSavannah, GA
-$1,788$38,54253d
Kia of LexingtonNicholasville, KY
-$1,786$38,53953d
Kia of YumaYuma, AZ
-$1,785$38,65553d
Roseville KiaRoseville, CA
-$1,785$38,65553d