Negotiation Guide
Opening Offer
$37,215
Fair Price
$38,715
Walk Away Above
$39,323
- • Recent buyers paid ~$1,215 below MSRP
Price Breakdown
Est. Dealer Cost$35,937
Est. Invoice$37,135
Holdback (est.)$1,198
MSRP (Sticker)$39,930
Asking Price$38,796
Markup-$1,134
Est. Dealer Margin on This Car$2,859
Percentile63% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold571
Avg Markup-$1,215
Median Markup-$1,172
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory298 vehicles
Avg Markup (All Models)-$928
Avg Markup (K5)-$699
% Below MSRP41%
Avg Days to Sell29 days
Avg Sold Markup-$885
Cheaper K5 GT Inventory
Ed Voyles KiaSmyrna, GA
-$1,820$38,70552d
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-$1,808$38,64752d
Gossett KiaMemphis, TN
-$1,803$38,74252d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59752d
Felton Holly KiaFelton, DE
-$1,795$38,70552d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58152d
Kia Country of SavannahSavannah, GA
-$1,788$38,54252d
Kia of LexingtonNicholasville, KY
-$1,786$38,53952d
Kia of YumaYuma, AZ
-$1,785$38,65552d
Roseville KiaRoseville, CA
-$1,785$38,65552d