Negotiation Guide
Opening Offer
$36,476
Fair Price
$37,976
Walk Away Above
$38,705
- • Recent buyers paid ~$1,217 below MSRP
- • Sitting 50 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$35,492
Est. Invoice$36,675
Holdback (est.)$1,183
MSRP (Sticker)$39,435
Asking Price$38,332
Markup-$1,103
Est. Dealer Margin on This Car$2,841
Percentile68% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold693
Avg Markup-$1,217
Median Markup-$1,181
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$936
Avg Markup (K5)-$634
% Below MSRP57%
Avg Days to Sell32 days
Avg Sold Markup-$936
Cheaper K5 GT Inventory
Ed Voyles KiaSmyrna, GA
-$1,820$38,70550d
Kia Country of SavannahSavannah, GA
-$1,808$38,64750d
Gossett KiaMemphis, TN
-$1,803$38,74250d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59750d
Felton Holly KiaFelton, DE
-$1,795$38,70550d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58150d
Kia Country of SavannahSavannah, GA
-$1,788$38,54250d
Kia of LexingtonNicholasville, KY
-$1,786$38,53950d
Kia of YumaYuma, AZ
-$1,785$38,65550d
Roseville KiaRoseville, CA
-$1,785$38,65550d