Negotiation Guide
Opening Offer
$37,472
Fair Price
$38,972
Walk Away Above
$39,706
- • Recent buyers paid ~$1,217 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$36,396
Est. Invoice$37,609
Holdback (est.)$1,213
MSRP (Sticker)$40,440
Asking Price$39,030
Markup-$1,410
Est. Dealer Margin on This Car$2,634
Percentile32% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$1,217
Median Markup-$1,189
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory1155 vehicles
Avg Markup (All Models)-$794
Avg Markup (K5)-$568
% Below MSRP77%
Avg Days to Sell30 days
Avg Sold Markup-$783
Cheaper K5 GT Inventory
Ed Voyles KiaSmyrna, GA
-$1,820$38,70547d
Kia Country of SavannahSavannah, GA
-$1,808$38,64747d
Gossett KiaMemphis, TN
-$1,803$38,74247d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59747d
Felton Holly KiaFelton, DE
-$1,795$38,70547d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58147d
Kia Country of SavannahSavannah, GA
-$1,788$38,54247d
Kia of LexingtonNicholasville, KY
-$1,786$38,53947d
Kia of YumaYuma, AZ
-$1,785$38,65547d
Roseville KiaRoseville, CA
-$1,785$38,65547d