This Is Already a Great Deal
Opening Offer
$37,271
Asking Price
$38,424
Max Price
$38,424
- • Recent buyers paid ~$1,217 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
- • Asking price is already $27 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,937
Est. Invoice$37,135
Holdback (est.)$1,198
MSRP (Sticker)$39,930
Asking Price$38,424
Markup-$1,506
Est. Dealer Margin on This Car$2,487
Percentile23% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$1,217
Median Markup-$1,189
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory216 vehicles
Avg Markup (All Models)-$1,130
Avg Markup (K5)-$996
% Below MSRP55%
Avg Days to Sell28 days
Avg Sold Markup-$1,172
Cheaper K5 GT Inventory
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-$1,795$38,70548d
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-$1,794$38,58148d
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-$1,788$38,54248d
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-$1,786$38,53948d
Kia of YumaYuma, AZ
-$1,785$38,65548d
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-$1,785$38,65548d