Negotiation Guide
Opening Offer
$37,001
Fair Price
$38,501
Walk Away Above
$39,241
- • Recent buyers paid ~$1,217 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$35,982
Est. Invoice$37,181
Holdback (est.)$1,199
MSRP (Sticker)$39,980
Asking Price$38,735
Markup-$1,245
Est. Dealer Margin on This Car$2,753
Percentile46% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$1,217
Median Markup-$1,189
Best Deal-$1,794
Worst Deal-$686
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory386 vehicles
Avg Markup (All Models)-$836
Avg Markup (K5)-$733
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$812
Cheaper K5 GT Inventory
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-$1,808$38,64748d
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-$1,803$38,74248d
Greenway Kia At The AvenuesJacksonville, FL
-$1,798$38,59748d
Felton Holly KiaFelton, DE
-$1,795$38,70548d
Hutchinson Kia of AlbanyAlbany, GA
-$1,794$38,58148d
Kia Country of SavannahSavannah, GA
-$1,788$38,54248d
Kia of LexingtonNicholasville, KY
-$1,786$38,53948d
Kia of YumaYuma, AZ
-$1,785$38,65548d
Roseville KiaRoseville, CA
-$1,785$38,65548d