Negotiation Guide
Opening Offer
$34,560
Fair Price
$36,060
Walk Away Above
$36,495
- • Recent buyers paid ~$870 below MSRP
Price Breakdown
Est. Dealer Cost$33,237
Est. Invoice$34,345
Holdback (est.)$1,108
MSRP (Sticker)$36,930
Asking Price$36,510
Markup-$420
Est. Dealer Margin on This Car$3,273
Percentile97% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold76
Avg Markup-$870
Median Markup-$900
Best Deal-$1,215
Worst Deal-$391
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$1,088
Avg Markup (K5)-$837
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,097
Cheaper K5 EX Inventory
Kia AutosportPensacola, FL
-$1,228$36,22790d
Gossett Kia SouthMemphis, TN
-$1,215$36,16090d
Kia of East SyracuseEast Syracuse, NY
-$1,198$36,07290d
Merced KiaMerced, CA
-$1,167$35,92890d
Group 1 Kia Hub CityLubbock, TX
-$1,156$35,58990d
Kia of East SyracuseEast Syracuse, NY
-$1,133$35,46790d
Motor Mile KiaChristiansburg, VA
-$1,133$35,46790d
Group 1 Kia TomballTomball, TX
-$1,115$35,66590d
Kia Store ClarksvilleClarksville, IN
-$1,115$35,66590d
Serra Kia of GardendaleGardendale, AL
-$1,115$35,66590d