Negotiation Guide
Opening Offer
$35,010
Fair Price
$36,510
Walk Away Above
$36,945
- • Recent buyers paid ~$870 below MSRP
Price Breakdown
Est. Dealer Cost$33,642
Est. Invoice$34,763
Holdback (est.)$1,121
MSRP (Sticker)$37,380
Asking Price$36,515
Markup-$865
Est. Dealer Margin on This Car$2,873
Percentile45% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold76
Avg Markup-$870
Median Markup-$900
Best Deal-$1,215
Worst Deal-$391
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$693
Avg Markup (K5)-$643
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$772
Cheaper K5 EX Inventory
Kia AutosportPensacola, FL
-$1,228$36,22790d
Gossett Kia SouthMemphis, TN
-$1,215$36,16090d
Kia of East SyracuseEast Syracuse, NY
-$1,198$36,07290d
Merced KiaMerced, CA
-$1,167$35,92890d
Group 1 Kia Hub CityLubbock, TX
-$1,156$35,58990d
Kia of East SyracuseEast Syracuse, NY
-$1,133$35,46790d
Motor Mile KiaChristiansburg, VA
-$1,133$35,46790d
Group 1 Kia TomballTomball, TX
-$1,115$35,66590d
Kia Store ClarksvilleClarksville, IN
-$1,115$35,66590d
Serra Kia of GardendaleGardendale, AL
-$1,115$35,66590d