Negotiation Guide
Opening Offer
$34,443
Fair Price
$35,943
Walk Away Above
$36,356
- • Recent buyers paid ~$827 below MSRP
Price Breakdown
Est. Dealer Cost$33,093
Est. Invoice$34,196
Holdback (est.)$1,103
MSRP (Sticker)$36,770
Asking Price$36,171
Markup-$599
Est. Dealer Margin on This Car$3,078
Percentile82% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold101
Avg Markup-$827
Median Markup-$763
Best Deal-$1,202
Worst Deal-$420
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory582 vehicles
Avg Markup (All Models)-$607
Avg Markup (K5)-$443
% Below MSRP58%
Avg Days to Sell30 days
Avg Sold Markup-$514
Cheaper K5 EX Inventory
Kia AutosportPensacola, FL
-$1,228$36,22749d
Daytona KiaDaytona Beach, FL
-$1,215$36,16549d
Gossett Kia SouthMemphis, TN
-$1,215$36,16049d
Kia of East SyracuseEast Syracuse, NY
-$1,198$36,07249d
Gossett Kia SouthMemphis, TN
-$1,197$36,07349d
Matthews KiaVestal, NY
-$1,196$36,06449d
Warner KiaParkersburg, WV
-$1,192$36,04849d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$1,185$36,01049d
Kia Country of SavannahSavannah, GA
-$1,180$35,83049d
Kia of Grand IslandGrand Island, NE
-$1,169$35,92649d