Deal Sheet: 2027 GV70 3.5T Prstg Graphite

GENESIS SANTA MONICA · SANTA MONICA, CA · VIN: KMUMGDTC4VU290640

Negotiation Guide

Opening Offer

$73,227

Fair Price

$74,727

Walk Away Above

$73,986

• Recent buyers paid ~$1,482 above MSRP

Price Breakdown

Est. Dealer Cost$65,188

Est. Invoice$67,385

Holdback (est.)$2,197

MSRP (Sticker)$73,245

Asking Price$75,430

Markup+$2,185

Est. Dealer Margin on This Car$10,242

Percentile93% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold9

Avg Markup+$1,482

Median Markup+$1,415

Best Deal+$1,230

Worst Deal+$2,205

% Sold Below MSRP0%

Avg Days to Sell10 days

Dealer Profile

Inventory245 vehicles

Avg Markup (All Models)+$1,310

Avg Markup (GV70)+$1,365

% Below MSRP0%

Avg Days to Sell24 days

Avg Sold Markup+$1,315

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