Deal Sheet: 2026 RAV4 SE FWD

Toyota Chula Vista · Chula Vista, CA · VIN: JTM6DRBV9TD323696

This Is Already a Great Deal

Opening Offer

$36,389

Asking Price

$37,514

Max Price

$37,514

• Recent buyers paid ~$661 above MSRP
• Asking price is already $661 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,387

Est. Invoice$34,138

Holdback$750

MSRP (Sticker)$37,514

Asking Price$37,514

Markup$0

Dealer Margin on This Car$4,127

Percentile52% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory378 vehicles

Avg Markup (All Models)-$1,322

Avg Markup (RAV4)$0

% Below MSRP97%

Avg Days to Sell30 days

Avg Sold Markup-$1,281

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