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Deal Sheet: 2026 RAV4 SE FWD

Norm Reeves Toyota San Diego · San Diego, CA · VIN: JTM6DRBV4TD328756

This Is Already a Great Deal

Opening Offer
$37,577
Asking Price
$38,739
Max Price
$38,739
  • Recent buyers paid ~$661 above MSRP
  • Asking price is already $661 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,478
Est. Invoice$35,252
Holdback$775
MSRP (Sticker)$38,739
Asking Price$38,739
Markup$0
Dealer Margin on This Car$4,261
Percentile52% of inventory is priced lower
Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1760
Avg Markup+$661
Median Markup$0
Best Deal-$2,431
Worst Deal+$8,800
% Sold Below MSRP54%
Avg Days to Sell23 days

Dealer Profile

Inventory338 vehicles
Avg Markup (All Models)-$343
Avg Markup (RAV4)+$276
% Below MSRP99%
Avg Days to Sell30 days
Avg Sold Markup-$63