Deal Sheet: 2026 RAV4 SE FWD

Findlay Toyota · Henderson, NV · VIN: JTM6DRBV1TD329055

Negotiation Guide

Opening Offer

$37,420

Fair Price

$38,920

Walk Away Above

$38,590

• Recent buyers paid ~$661 above MSRP

Price Breakdown

Est. Dealer Cost$34,051

Est. Invoice$34,816

Holdback$765

MSRP (Sticker)$38,259

Dealer Add-Ons (DIA)+$1,595

Asking Price$40,353

Markup+$2,094

Dealer Margin on This Car$6,302

Percentile88% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory881 vehicles

Avg Markup (All Models)+$999

Avg Markup (RAV4)+$2,105

% Below MSRP26%

Avg Days to Sell31 days

Avg Sold Markup+$987

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