Negotiation Guide
Opening Offer
$44,143
Fair Price
$45,643
Walk Away Above
$45,656
- • Recent buyers paid ~$564 above MSRP
- • Sitting 55 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,645
Est. Invoice$41,559
Holdback (est.)$913
MSRP (Sticker)$45,669
Asking Price$45,669
Markup$0
Est. Dealer Margin on This Car$5,024
Percentile51% of inventory is priced lower
Days on Lot55 days
What Others Paid (Last 30 Days)
Cars Sold3243
Avg Markup+$564
Median Markup$0
Best Deal-$2,768
Worst Deal+$7,675
% Sold Below MSRP53%
Avg Days to Sell24 days
Dealer Profile
Inventory139 vehicles
Avg Markup (All Models)-$1,242
Avg Markup (RAV4)+$449
% Below MSRP76%
Avg Days to Sell35 days
Avg Sold Markup-$1,111
Price History
Jun 16, 2026$46,268 → $45,669(-$599)
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